Think ‘Service Provider’ not ‘Tradesman’…

Posted on LinkedIn 8/25/25

If I ask tradesmen, “what business are you in?” most would answer, “drywall” or “plumbing” or whatever their trade may be.

You are not.

You are in the service business. Embracing this perspective is game-changing. It shifts how you and your team show up every day, builds stronger culture, and ultimately drives more revenue...a lot more revenue.

That’s exactly how I built two subcontracting companies that installed work in over 68,000 new homes. The truth? Your drywall, copper, or paint isn’t special. You are.

Stop leading with product or price. Center your entire team around servicing your builder customers, and watch the dollars roll in!

👉 Looking for ways to galvanize your team and drive sales? Let’s talk.