Stop Losing Your Best Salespeople

Originally Posted on LinkedIn June 2025

Turnover is always costly — but when it’s your sales team walking out the door, it’s dangerous. You’re not just losing bodies. You’re losing relationships, market momentum, and institutional knowledge.

So how do you keep top revenue producers around?

Start with the sales compensation plan.

Too many sales comp plans fail to drive the behaviors leadership actually wants. If your pay-for-performance structure (commissions + bonuses) isn’t aligned with your company’s growth goals, you’re setting yourself up for churn.

Here are 3 questions to pressure-test your plan:

✅ Is it Meaningful?
Are the rewards exciting enough to truly motivate your sales team to hustle?
✅ Is it Attainable?
A $100K bonus sounds great… unless your reps believe it’s out of reach. If they don’t believe they can earn it, they won’t chase it.
✅ Is it Sustainable?
Don’t move the goalposts. Build a plan that your company can afford long-term, even as your team starts winning big.

💡 Bonus tip: Decide on a target total comp number for each role and aim for a 50/50 split between salary and PFP. Then make sure it passes the test above.

Want help designing a comp plan that drives performance and retention?
Let’s talk.