Importance of Offering “Value-Ads”

Originally posted on LinkedIn 3/3/25

Subcontractors seeking to do more business with production homebuilders must offer more than the bare minimum (i.e. license, insurance, best price) if they want real traction…if you want to scale your company, you must identify your ‘value-adds’…

What is a ‘value-add’? It is what you can offer your builder that has high perceived value but little tangible cost to you? If you need some ideas, let’s talk!